In order to understand search engine optimization, it is necessary to understand the basics first. One of the first questions everyone has is: ‘What exactly is a search engine?’
Essentially, a search engine is a software program that helps the user find information stored on various machines that are connected together via the World Wide Web (the Internet). A search engine allows users to seek content that matches the keywords or key phrases and retrieve a list of websites that match those criteria. One important point to be noted is that the search engines just ‘indexes’ pages of a website. What this means is that they do not store all the information about the website; that would just be impossible given the number of websites and web pages that exist today. Rather, they just store the ‘key words’ or ‘key phrases’. Once a search engine user logs in a request, it is via the use of this stored information that search engines are able to direct users to the correct website. To keep the information up to date, search engines regularly update their indexes to operate quickly and efficiently.
Essentially, a search engine is a software program that helps the user find information stored on various machines that are connected together via the World Wide Web (the Internet). A search engine allows users to seek content that matches the keywords or key phrases and retrieve a list of websites that match those criteria. One important point to be noted is that the search engines just ‘indexes’ pages of a website. What this means is that they do not store all the information about the website; that would just be impossible given the number of websites and web pages that exist today. Rather, they just store the ‘key words’ or ‘key phrases’. Once a search engine user logs in a request, it is via the use of this stored information that search engines are able to direct users to the correct website. To keep the information up to date, search engines regularly update their indexes to operate quickly and efficiently.